Brand Designer & Creative Director

Ken is a
brand designer

Identity systems, websites, and creative direction for ambitious companies building something made to last.

Based inLos Angeles  ⇄  New York
FocusIdentity · Web · Brand

Selected partners & brands

Portfolio

Selected Work

Identity, naming, and digital work for companies building something made to last. Use the arrows to browse each project.

01/Twin Coves New Development · Residential

Twin Coves

Naming, identity, and a complete visual world for a new waterfront residential community — designed to feel like home long before the first unit was finished.

View project
NamingIdentityMarketing
02/Martin Development Developer · Rebrand

Martin Development

A full rebrand for a multi-decade development group, translating a hard-earned reputation into an identity system built for what comes next.

View project
StrategyIdentityGuidelines
03/SURMOUNT® Commercial Real Estate · Platform

Surmount®

Brand identity and creative direction for a national commercial real estate firm — unifying a multi-service platform under one confident system.

View project
Brand strategyIdentityDigital OM
Process

From first conversation
to final file.

A considered process — structured enough to feel certain, flexible enough to fit your team.

01

Discovery

A call to understand the business, the audience, and the ambition. We get aligned on what success looks like before any design starts.

Free intro call
02

Proposal & kickoff

A clear proposal covering scope, timeline, and a fixed project fee. Fifty percent begins the work.

50% to start
03

Directions

The first round presents one to three distinct directions, so we explore real range before committing to a single path.

1–3 directions
04

Refinement

Two focused rounds of revisions to sharpen the chosen direction into something resolved and ready to live in the world.

2 rounds
05

Handoff

Final files, guidelines, and everything your team needs to carry it forward with confidence. Balance due on completion.

Files + guidelines

Every engagement is flexible. Retainers, embedded sprints, or phased rollouts — the process adapts to how your team prefers to work.

Ways to work together

What I can build
for you.

From a single mark to an ongoing creative partnership. Each engagement is scoped and priced to the project.

01

Identity Systems

The full brand, built to last and easy for any team to use.

  • Naming & positioning
  • Logo & visual identity
  • Typography & color systems
  • Brand guidelines
Fixed project fee · 3–6 weeks
02

Websites & Digital

Sites and digital experiences that sell the work as well as the brand.

  • Design & build (Framer / web)
  • Marketing & landing pages
  • Digital offering memoranda
  • Property & listing pages
Fixed project fee · 4–8 weeks
03

Creative Partner

An on-call design team for companies that ship a lot.

  • Marketing & campaign collateral
  • Pitch decks & sales material
  • Social & digital ads
  • Ongoing brand stewardship
Monthly retainer · Ongoing

Every project is different. The best next step is a conversation.

Book a call
Portrait of Ken Shew

I design brands for real estate — properties, developments, and the companies behind them.

Most real estate gets marketed like a listing. I treat each property as its own brand: a name, a visual world, a site, and a launch built to attract the right buyer and command the right price.

If you are bringing a property or development to market and want it to feel like a place worth waiting for, that is where I do my best work.

Ken ShewBrand Designer & Creative Director
Contact

Let’s build something
that lasts.

If you are building or refreshing a brand, I would welcome the conversation.